Oceania Cruises Unveils Immersive Digital Art Experience Aboard Oceania Allura™

Oceania Cruises®, the world’s leading culinary- and destination-focused luxury cruise line, is redefining onboard enrichment with the debut of its Digital Art Experience aboard the all-new Oceania Allura™, setting sail on November 13, 2025.

Transforming the ship into a floating art gallery, this immersive showcase features nearly 30 works by 14 internationally acclaimed artists from seven countries — including surrealist visionary Roberto Matta and installation pioneer Judy Pfaff. Each piece blends imagination and emotion, inviting guests to engage with art in unexpected ways while at sea.

A Floating Canvas of Creativity

Guests can navigate the exhibition using a custom digital platform, simply scanning elegant QR codes placed throughout Decks 5 and 6 to access cinematic short films that reveal each artist’s inspiration, technique, and creative journey.

Curated in partnership with the award-winning design agency CONDUCTR, the Digital Art Experience merges artistry with innovation — turning every corridor, lounge, and bar into an open invitation to explore beauty and meaning.

Where Art Meets Atmosphere

Anchored around Allura’s Grand Lounge and signature Martinis Bar, the exhibition enhances the ship’s elegant ambiance, creating a seamless blend of culture, conversation, and discovery. Guests are encouraged to wander freely or follow a guided route on the digital platform for a more curated experience.

A Masterpiece to Take Home

For those wishing to extend their journey beyond the sea, Oceania Cruises offers exclusive limited-edition prints of select artworks — a perfect keepsake for travelers who want to bring a touch of Allura’s creative spirit home.

“The Art Experience is a testament to our commitment to create beauty and wonder in every dimension of travel,” said Jason Montague, Chief Luxury Officer of Oceania Cruises.

“This project embodies Oceania’s care for detail — an invitation to engage the senses and imagination at sea,” added Jos van der Steen, Co-Founder of CONDUCTR.

With the launch of Oceania Allura™, Oceania Cruises once again elevates the art of travel — proving that true luxury lies in discovery, inspiration, and the stories that move us.