The Hari Joins IHG’s Vignette Collection Ahead of Singapore Debut

Boutique luxury is writing an exciting new chapter across Asia and Europe. The Harilela Group’s standout hotel brand, The Hari, has officially aligned its portfolio—including flagship outposts in London and Hong Kong, alongside the highly anticipated spring launch of The Hari Singapore—with IHG Hotels & Resorts’ distinguished Vignette Collection. Set to take effect later this year, the strategic repositioning cements a partnership spanning over five decades between the two hospitality powerhouses, bringing their shared footprint to six properties across two continents.

Discerning global travelers win big here. By entering the Vignette Collection, independent boutique properties maintain their soulful identity, bespoke interior aesthetics, and intimate service culture while unlocking IHG's vast global distribution scale and loyalty network.

A Legacy of Heartfelt Hospitality and Artful Design

Every corner of The Hari feels deeply personal. Conceived by acclaimed British interior designer Tara Bernerd, the brand’s spaces blend layered textures, witty details, and rotating art showcases celebrating both established and emerging creators. Culture seekers can dive straight into city life via signature experiences like the ‘Hari Neighbourhood Guide Audio Tour’ or ‘Wan Chai By Night,’ pulling back the curtain on London’s leafy Belgravia and Hong Kong’s kinetic streets.

Dr Aron Harilela, Chairman and CEO of Harilela Group and founder of The Hari, captures the ethos seamlessly: "The Hari expresses these ideals through genuine, heartfelt hospitality and impeccable service steeped in my family's decades-long hospitality legacy. Our design-led hotels serve as gateways to the art, culture and communities that define their destinations. The Hari embodies relaxed elegance punctuated by eccentricity, wit, culture and intuitive, heartfelt hospitality. Joining the Vignette Collection preserves The Hari’s character while connecting our brand to a global community of travellers who value individuality and authenticity."

Purposeful Stays & Singapore Debut

Purposeful hospitality sits right at the core of the alliance. Matching Vignette Collection’s pillars of ‘Memorable Rituals’ and ‘A Means For Good,’ The Hari continuously champions local talent through the annual The Hari Art Prize, backed by EarthCheck sustainability certifications and vibrant community charities. When The Hari Singapore opens its doors next spring, it will mark the Vignette Collection’s landmark entry into the Lion City.

Rajit Sukumaran, Senior Vice President and Managing Director, East Asia & Pacific at IHG Hotels & Resorts, underscores the milestone: "With more than 80 open and pipeline hotels, Vignette Collection is tracking ahead of its ambition to reach more than 100 hotels within its first decade. Welcoming The Hari’s portfolio marks Vignette Collection’s debut in Singapore and strengthens our presence in London and Hong Kong."

At a Glance: The Hari & Vignette Collection Alliance

• Participating Hotels: The Hari London (Belgravia), The Hari Hong Kong (Wan Chai), and the upcoming The Hari Singapore (Spring debut).
• Brand Identity & Loyalty: Retains full boutique independence, Tara Bernerd design legacy, and neighborhood curation, now integrated with IHG loyalty.
• Community & Culture: Includes The Hari Art Prize, EarthCheck certifications, and local immersive neighborhood tours.

Plan Your Stay & Inquiries

• Properties: The Hari London | The Hari Hong Kong | The Hari Singapore (Opening Spring)
• Direct Contact: +852 2129 0388 (Asia) | +44 20 7858 0100 (UK) | askme@thehari.com / reservations@thehari.com
• Official Website: thehari.com