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Trending Now in Asia

Asia is ever-evolving—where new openings, emerging destinations, and defining experiences shape what’s next. Trending Now in Asia curates the latest from the region’s most dynamic cities, from newly launched restaurants and hotels to must-visit hotspots and rising lifestyle trends. Discover what’s new, what’s trending, and what to experience next.

Southern Vietnam’s coastal sanctuary Azerai Ke Ga Bay has secured its MICHELIN Guide One-Key distinction for 2026.

07 October 2026

Sofitel Legend Metropole Hanoi has acquired a permanent portfolio of 16 signed prints by British photographer Andy Soloman.

12 October 2026

Azerai La Residence, Hue celebrates its 20th anniversary with a month-long series of heritage experiences, special guest perks, and a milestone gala dinner along Vietnam’s Perfume River.

02 October 2026

Sofitel Legend Metropole Hanoi has been promoted to Two MICHELIN Keys in the 2026 MICHELIN Guide, moving up from its One-Key status in 2025.

02 October 2026

Fusion is transforming its collection of boutique resorts and urban sanctuaries into deeply immersive spaces designed to heal, restore, and inspire.

04 June 2026

From the imperial grandeur of Hue Festival 2026 to the secluded shores of Ke Ga Bay, experience the essence of conscious luxury

02 June 2026

This resort is not just a place to stay—it is a destination designed to nourish the body and spirit through mindful local sourcing and artisanal craftsmanship.

01 April 2026

In this deep dive, we'll unpack the unique traditions revealing what a truly Vietnamese Christmas looks like.

16 December 2025

Dive deep into the history of Hội An's tailoring scene.

09 December 2025

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