Ascott Launches First Chelsea-Themed Hotel Suite in Asia

The Ascott Limited (Ascott), the official hotel partner of Chelsea Football Club, has just launched the first Chelsea-themed hotel suite in Asia at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta in Indonesia. This is part of The Famous CFC Jakarta, the third edition of Chelsea's international fan engagement event presented by Ascott. The launch was made even more special by the presence of Gary Cahill, a former England international and Chelsea captain.

The Famous CFC is a global fan experience designed by Chelsea to strengthen ties with fans worldwide, while also fostering collaboration with international partners and brands. As the flagship event of Ascott's second season as Chelsea's official hotel partner, this Jakarta edition reaffirms the strength of the ongoing partnership between Chelsea and Ascott.

"It's amazing to see how the Chelsea fan base around the world continues to grow, and Indonesia is easily one of the most passionate places for Blues supporters. Being in Jakarta and witnessing Ascott bring the club's spirit to life is truly special. The Chelsea-themed hotel suites are a fantastic way for fans to feel closer to the club, even when they're far from Stamford Bridge," said Gary Cahill.

"We're also gearing up for the opening of Iyf Chelsea London in the second quarter of 2026. With its bold, experience-based, and community-focused concept, Iyf is poised to capture the spirit of Chelsea and the energy of Stamford Bridge. We look forward to welcoming guests to Iyf Chelsea London at Stamford Bridge for an immersive experience that celebrates the heart of London and the Blues," added Tan Bee Leng, Chief Commercial Officer of Ascott.

For the first time in Asia, Chelsea fans can immerse themselves in the club's pride and heritage at two Chelsea-themed hotel suites in Jakarta, Indonesia. Decorated with exquisite Chelsea memorabilia and custom-designed furnishings, The Legend Suite at Ascott Sudirman Jakarta captures the essence of Chelsea's story, from its great players to the iconic matches that have shaped the club.

The Legend Suite at Ascott Sudirman Jakarta

The Legend Suite at Ascott Sudirman Jakarta

Every corner of the room tells a story, with meticulous attention to detail reflecting the Blues' heritage. The suite offers a sophisticated and elegant experience, where guests can enjoy Ascott's signature blend of luxury and hospitality.

Meanwhile, at Citadines Sudirman Jakarta, the Bridge Suite brings the excitement of matchday to life. From the moment you step inside, guests are immediately captivated by the color, passion, and excitement of Stamford Bridge, with Chelsea-themed decor, lighting, and enhanced audiovisual elements.

The Bridge Suite at Citadines Sudirman Jakarta

The Bridge Suite at Citadines Sudirman Jakarta

The Bridge Suite at Citadines Sudirman Jakarta

This two-bedroom suite allows fans to immerse themselves in the thrill of a live match. Reservations for both suites can be made on their respective websites.